Terms of Service

1. About us

Privacy Pet Tag is a trading name of CLJE Ltd, 8 Princes Street, Radstock, BA3 3DJ, United Kingdom. You can contact us at support@privacypettag.com.

2. The service

Privacy Pet Tag combines a physical QR/NFC pet tag with an online pet profile and finder/recovery service. A person who scans or taps an activated tag can view information the owner has chosen to make available and can contact the owner through the service without the owner's personal contact details having to be published.

The service is intended to improve the chances of contact and reunification. It cannot guarantee that a lost pet will be found, that a finder will scan the tag, that a notification will be delivered immediately, or that the service will always be available.

3. Not a replacement for legal identification or emergency services

Privacy Pet Tag is an additional identification and recovery aid. It does not replace any legally required microchip, collar identification or other legal requirement that applies to your animal. It is not an emergency, veterinary, police or rescue service. If an animal or person is in immediate danger, use the appropriate emergency or professional service.

4. Accounts

You must provide accurate information, keep your login details secure and keep the contact information needed for recovery reasonably up to date. You are responsible for activity carried out through your account unless caused by our failure to protect the service.

You must be at least 18 to create a customer account or buy a product or subscription from us. You may allow household members or Trusted Contacts to help with pets using the controls provided, but you remain responsible for granting appropriate access.

5. Pet profiles and privacy controls

You control the supported pet information made visible on a public finder profile. You should only publish information that is appropriate for a stranger who scans the tag to see. Information marked for authorised contacts is intended only for people given the relevant access.

You must have the right to provide any personal information, photographs or other material you upload. Do not use the service to publish unlawful, abusive, misleading or infringing content, or information about another person that you have no right to provide.

6. Tags and activation

A tag must be activated and linked to the correct pet before use. You are responsible for attaching it safely and checking from time to time that it remains readable, securely attached and linked to the correct current profile.

QR and NFC functionality depends on the scanning device and its settings. NFC does not require a battery in the tag, but not every device supports NFC reading in the same way. The printed QR code provides an alternative route.

7. Finders and finder reports

You may use a public finder page to report a pet or tag that you have genuinely seen or found. Information you submit may be shared with the pet owner and authorised Trusted Contacts for the purpose of responding to that report. Our Privacy Notice explains this in more detail.

Do not submit false reports, threats, spam, unlawful content, or use finder functionality to harass, deceive or identify an owner. Do not attempt to bypass privacy controls or gain unauthorised access to an account or private finder conversation.

8. Missing-pet features and rewards

Missing-pet pages, sighting reports, location tools and posters are aids for sharing and receiving information. Users should consider personal safety before meeting a stranger or travelling to a reported location.

If an owner chooses to advertise a reward, that reward is offered by the owner directly. CLJE Ltd does not hold, administer or guarantee the reward and is not a party to any payment arrangement between the owner and finder.

9. Free and Premium service

Some Privacy Pet Tag functionality may be available without a paid subscription. Premium features, allowances and prices are shown before purchase and in the account area. We may improve or change features over time, but we will not remove paid access you are entitled to without respecting your consumer rights.

Where a tag purchase includes an initial Premium period, the checkout or offer will state the plan and duration. Where stated, that initial period begins when the first eligible physical tag is activated rather than while the tag is awaiting delivery.

10. Automatic renewal and cancellation

If you choose a Premium subscription with automatic renewal, the price, billing period and next renewal information will be shown before purchase and in your account. Unless you turn renewal off, the subscription renews for the period shown at the then-applicable price, subject to any notice or consent required by law.

You can turn automatic renewal off yourself from the Subscription section of your account. Turning renewal off does not remove Premium time already paid for; Premium continues until the end of that paid period and the account then moves to the applicable Free service unless another entitlement applies.

Where the service offers a renewal cooling-off/refund right, the Subscription section will show the available action and deadline. Nothing in these terms reduces any cancellation, cooling-off or refund right you have under consumer law.

11. Orders, delivery, cancellation and returns

For paid orders, the product description, total price and applicable delivery information will be shown before you place the order. We will provide confirmation in a durable form such as email. Unless we agree otherwise, goods will be delivered within the period required by applicable consumer law.

For most online purchases of standard goods, UK consumers have a legal right to cancel within 14 days after receiving the goods. If you exercise a statutory cancellation right, you must return the goods as instructed and take reasonable care of them. We may reduce a refund where the law permits because goods have been handled beyond what is necessary to establish their nature, characteristics and functioning.

These cancellation rights are separate from your rights where goods are faulty, not as described or otherwise do not meet your statutory rights. Contact support if there is a problem with a tag or order.

12. Beta and testing access

We may provide selected users with free pre-release or testing access. Beta features may change, contain defects or occasionally be unavailable. Test users should report problems where practical and should not rely on a beta feature as their only method of identifying or protecting a pet. These terms and our Privacy Notice still apply to beta use.

13. Service availability and changes

We aim to keep Privacy Pet Tag reliable but may need to suspend or change parts of the service for maintenance, security, legal or technical reasons. Internet, mobile, email, SMS, push-notification and third-party services are outside our complete control.

If a material change adversely affects a paid service, we will provide any remedy or notice required by law.

14. Acceptable use

You must not misuse Privacy Pet Tag, interfere with its operation, probe or circumvent security, scrape private information, impersonate another person, use a tag you are not entitled to control, or use the service for fraud, harassment or other unlawful activity. We may restrict or suspend access where reasonably necessary to protect users, animals, the service or comply with law.

15. Liability and your statutory rights

Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or your statutory consumer rights.

Privacy Pet Tag is designed as an identification and communication aid. Subject to the paragraph above, we are not responsible for a pet becoming lost, a third party's acts or omissions, or losses caused solely by circumstances outside our reasonable control. We do not promise that use of the service will result in recovery of a pet.

16. Ending your account

You can turn off paid renewal independently of closing your account. If you want a copy of your information or want to request account deletion, use the privacy/data request option in the Help Centre or contact support. Some records may need to be retained where required by law or where another lawful reason applies. Closing an account does not remove rights or obligations that arose before closure.

17. Intellectual property

Privacy Pet Tag branding, software, site content and design are owned by or licensed to CLJE Ltd. You may use the service and generated recovery materials for their intended personal purpose, but you may not copy, resell, reverse engineer or commercially exploit our service or branding except where law expressly permits it or we agree in writing.

18. Privacy

Our Privacy Notice explains how we use personal information. Privacy controls are an important part of the service, but users are responsible for the information they choose to make public.

19. Changes to these terms

We may update these terms as the service develops or the law changes. Material changes affecting existing users will be communicated appropriately. Changes will not retrospectively remove statutory rights or paid entitlements.

20. Law

These terms are governed by the law of England and Wales. If you are a consumer living elsewhere in the UK, you retain any mandatory protections and rights to bring proceedings available to you under applicable consumer law.

Last updated: 12 September 2026.